This weekend we launched a very special product with a very special company.
A few months ago I was approached by my buddy @alex.vyper with an idea to collaborate with Vyper Chair, an American-made company based in Wisconsin making some of the highest-quality chairs in the world. In all of the years we've been in business, I've only done a handful of collaborations in fear that either the item might not feel "authentic" to our brand or our audience but when I learned more about the products and what Vyper is all about I knew that it was something I wanted to be a part of.
We went to work putting together a colorway that would speak to my interests and hopefully the interests of others. I knew I didn't want to go with anything too flashy and I wanted to do something that I would be proud to put in my own garage, or office. We ended up picking Nardo Grey (an Audi color) paired it with all black hardware which is a combination I think can speak to almost anyone. We also wanted to include a little bit of "Lowered Lifestyle", so we went into design mode and created a limited edition garage banner that came with each order, a shirt design, stickers, and some holographic epoxy badges for the chairs symbolizing the collaboration.
It only took 40 MINUTES to completely sell out of the RSM chair (Robust Steel Max) and the Low Pro followed shortly after. It's beyond humbling to see the positive responses and to see friends, and supporters, from all over the world pick one of these up and it absolutely blew me away.
To everyone who ordered one, shared them, or even just looked at the offerings...thank you.
To everyone over at Vyper, thank you for such an incredible opportunity. It's been such a fun process and I'm so proud to be a part of something so special. You guys knocked it out of the park on these and I'm beyond grateful to be part of such a rad project.